The Surface Ocean And Land Environmental Sciences Essay

The physical environment determines where beings can populate, and the resources that are available to them. The physical environment consists of clime and chemical environment. Climate includes temperature, air current, and precipitation. The chemical environment consists of salt, sourness, gas concentrations and foods. The surface ocean has currents which move multitudes of ocean H2O fluxing from one topographic point to another. Such activity transportations heat from the Torrid Zones to the poles, which can act upon conditions clime, and distribute foods and spread beings. Surface currents are driven in gesture by air current which is parallel to the ocean ‘s surface. Deep currents are density driven and do the H2O to travel vertically. Upwelling is a mechanism of ocean circulation which deep ocean H2O rises to the surface. The effects of upwelling are take downing H2O temperature, addition in foods, and supply good piscaries. The transferring of heat by ocean currents is transferred by â€Å" great ocean conveyor belt † which links the Pacific, Indian, and Atlantic oceans. Knowing the importance of the surface ocean has within our environment, this all can be altered with an addition of CO2. Surface oceans absorb CO2, hence if there is an addition of CO2 in the environment this will do chemical alterations such as an addition in sourness ( lessening in pH ) . The lessening in pH will hold an consequence on phytoplankton and zooplankton which are a major nutrient beginning to angle. Another manner an addition in CO2 can impact the surface ocean is that when there is an addition in CO2 there is a lessening in O which makes it harder for all marine animate beings to last. In drumhead there is such a thing as C rhythm, which maintains a steady sum of C dioxide in the ambiance by gas exchange which non merely affects the ocean but besides has consequence on the clime alteration in the ambiance. An addition of CO2 non merely has an consequence on the surface ocean, but besides land. Not merely do workss take C dioxide out of the ambiance, workss besides have the ability to alter the sum of vaporization depending on how much H2O workss take in from the ambiance, and how much H2O they release. Plants go through a procedure of evapotranspiration, which is the procedures of chilling and releasing of H2O through their pores. Plants need CO2 for photosynthesis utilizing their pores, when there is an addition in CO2 this affects the workss pore and causes less H2O to be released which finally affects the workss chilling. With the higher degrees of CO2 workss will acclimize the usage of H2O that is available within the dirt, workss will increase the efficiency of H2O used. 27. Compare and contrast the primary productiveness of polar, temperate and tropical oceans. Describe the physical and chemical factors that contribute to productiveness differences as map of latitude. Polar Regions are at latitudes 60-90 grades, have a temperature is ever at the freeze does non dwell of much seasonal fluctuation. The surface H2O is really cold therefore the H2O is alimentary rich. Since there is no fluctuation in temperature the H2O does non dwell of thermocline, which besides means no stratification. The great conveyor belt is used to take the high food cold H2O from the poles to warmer countries environments that are in demand to nutrient rich H2O which greatly enhances the productiveness of all dirts, workss and marine animate beings. Even though the temperatures are stop deading in the polar parts there is still fluctuations of Sun visible radiation available which produces productiveness in workss. Temperate Regions- are the parts between 30-60 grades latitude and have all seasons. The winter is wet and the summer is dry with ample precipitation all twelvemonth about. During the winter, as in polar parts stratification hardly exist and the surface ocean is rich in foods. During the winter productiveness is low because the Sun beams are at a low angle, which consequences in low productiveness because, the low photosynthesis. After the winter there is spring, spring brings plenty sunlight that beings can get down to blossom such as phytoplankton. With a greater sum of sunshine, the heater the ocean gets and a thermocline is present. Since the thermocline is present the foods are located in the deep oceans and this halts productiveness. After the summer, autumn cools the ocean and the thermocline is easy vanishing which is conveying foods back to the surface. There is high productiveness in both the spring and the autumn, spring has high productiveness because of the cold, high al imentary H2O from the winter, and spring has high productiveness by the sunlight exposure signifier the summer. The productiveness in the seasons autumn and spring are so high because of the turnover that takes topographic point. Employee turnover is the commixture of epilimnion and hypolimnion by air currents blowing on the surface. This commixture is of import for the recycling of the foods that are lost from the epilimnion during the summer. Mixing besides moves oxygen into the hypolimnion and deposits to the underside. The refilling of O is used up by the respiration of aerophilic bacteriums during the summer, increases biological activity in deep H2O zones. Tropical Regions- Tropical parts are at latitudes between 0-30 grades. The tropical parts consist of really low force per unit area which is tantamount to warm H2O temperatures. Tropical parts do non under seasonal fluctuation therefore the warm H2O remains warm, in which warm H2O lacks foods. The deficiency of foods is prevented from the warm thermocline which prevents productiveness. The tropical ocean Waterss lack foods which affects the sum of productiveness throughout this part.

Family Trip Essay

The most memorable vacation ever, was our family trip to Idaho two years ago. We were excited for weeks leading up to our departure from the Memphis International Airport. This was my husbands’ first time to fly. When the day finally came, he was extremely nervous, about the flight. I remember him telling me his stomach was in knots; he must have said I love you 25 times that day. The girls laughed at him all day, because they had flown in the past and knew there was nothing to be nervous about. I told him, that once we were in the air, looking down over the city would be absolutely beautiful. As we boarded the plane we could see the anticipation and excitement built up on his face. We settled into our seats, got our girls settled in, and away we went. From the air the buildings, roadways, and homes looked like a live monopoly board. My husband seemed to calm down and started to enjoy his first flying experience. He and I chatted throughout the flight about how gorgeous everything was from the blue skies. After a few hours and a hectic plane change, we made our much awaited decent in to the great city of Spokane, Washington. When we left Memphis, Tennessee, the temperature was a comfortable 45 degrees on December 19th. As we made our bumpy landing on the runway, the co-pilot announced that it was in the mere teens and the city was mostly snow covered. Coffman 2 We were extremely excited to see my parents which we had not seen in a year. Our family greeted each other with open arms and a few happy tears. My parents hurried to baggage claim ready to load us up and make the snowy ride to Priest River, Idaho. Throughout the drive from Spokane to Priest River, everything was covered in the prettiest, shiny, white snow we had ever seen. The road conditions were so different from what we are accustomed to in the south. The roadways were clear of snow and ice. This made the 100 mile drive very enjoyable. When we made it into Priest River, Idaho, we were surrounded by snowcapped mountains. This town was the prettiest place I’d ever seen. I felt like we were driving through a movie scene. The town had a homey atmosphere with a small grocery store, small auto repair shop, and people clearing sidewalks of snow. When we reached my parents road and the bottom of Moose Mountain, we started the climb up to my parents’ home. As we rounded the last curve on the mountain there sat a nostalgic log home overlooking the glistening Sand Pointe River. While on vacation our favorite tourist attraction was a secluded bed and breakfast that also gave sleigh rides. When we arrived we were greeted with hot coca and popcorn. The lounge area was totally covered in wall mounted wild game, and had a cozy warm fireplace sitting area. As well, there was a ten foot elaborately decorated Christmas tree. We had a great time taking family photographs by the tree. When it was time for the sleigh ride they provided us with heavy wool blankets and off we went. The sleigh was pulled by an amazing team of Belgian horses. It was painted fire engine red with shiny hand carved wooden seats. The trip around that mountain was surreal. Coffman 3 There were many attractions that we enjoyed while in Idaho. I am very thankful for that opportunity and the memories my family made. That vacation is one that we will never forget.

Labor Market Research: Calculating Nursing Wages

This paper will explore two of Mankiw’s (2001) â€Å"ten principles of economics† (p. 3) and how these apply to the labor market for nurses. The paper will briefly discuss the two principles: a) â€Å"No. 1 People Face Tradeoffs,† (p. 4-5) and b) â€Å"No. 7 Governments Can Sometimes Improve Market Outcomes† (p. 11). Afterwards, the paper will discuss how the State of New York calculates nursing wages considering the two principles. First, the said discussion will identify the factors that could influence the supply and demand for nurses. Second, it will discuss how a nurse’s pay is determined and how the salary is structured. Third, it will provide recommendations on how the State of New York can increase its supply of nurses. Finally fourth, it will summarize how Mankiw’s two principles basically apply to the labor market for nurses. The two economic principles this paper centers on belong to Nicholas Gregory Mankiw, chairman of President Bush’s Council of Economic Advisers from 2003 to 2005. Principle No. 1, People Face Tradeoffs, refers to the situation when people have to choose one activity or thing over another (p. 4-5). This principle states that people’s choices affect efficiency and equity (p. 5). Mankiw defines efficiency as: â€Å"how huge the pie people create† or essentially the wealth that a society produces while equity is â€Å"how the pie is divided† or the redistribution of the wealth that the society has created (p. 5). Meanwhile Principle No. 7, Governments Can Sometimes Improve Market Outcomes, refers to the imperfect actions of government to manage a society’s efficiency and equity (p. 11). Government actions can result to market failure due to externalities and market power (p. 11). On one hand, externalities can either be good or bad (p. 11). It refers to the unintended results of a particular action in pursuing a certain purpose (p. 11). On the other hand, market power refers to the influence of a person, sector, or society due to limited supply or great demand on a particular thing or service (p. 11). Speaking of service, this paper will next explore the nursing service in the state of New York, then in the entire U.S.A. Brewer and Kovner (2000) identified several factors that influence the supply for nurses in New York. According to the two authors, the factors that affect supply are: a) â€Å"negative real wage growth from 1989 to 1996†; b) decreasing â€Å"admissions and enrollments in nursing programs†; c) â€Å"decrease in licensed nurses†; and d) â€Å"aging and retirement of registered nurses or RNs.† Meanwhile, the U.S. Department of Health and Human Services (2003) identified the following factors that influence the â€Å"continuing decline of nursing graduates† nationwide: a) â€Å"increasing professional opportunities for women outside nursing†; b) â€Å"stagnant pay and more onerous working conditions for many in nursing†; and c) â€Å"a decline in pubic perception of the attractiveness of the nursing profession.† For the demand-side, the U.S. Department of Health and Human Services noted that: â€Å"The U.S. Census Bureau projects a rapid increase in the elderly population starting around 2010 when the leading edge of the baby boom generation approaches age 65.† Hence, the department concludes: â€Å"†¦the rapid growth in demand for nursing services is especially pronounced for long-term care settings that predominantly provide care to the elderly.† Next in the discussion are: a) how a nurse’s pay is determined, and b) how the salary is structured. Brewer and Kovner (2000) pointed out that: â€Å"Hospitals are having significant difficulty financially due to the Balanced Budget Act and state legislation.†Ã‚   The authors also concluded: â€Å"Funding changes that effect hospital financial viability will significantly influence the balance of supply and demand.† Moreover, Brewer and Kovner (2000) observed and opined: â€Å"Current shortages are relatively localized and moderate in severity, and if hospitals achieve sufficient financial relief politically they may abate.† With these evidences, government essentially determines a nurse’s pay. As for how RN salaries are structured, Brewer and Kovner (2000) suggested that: a) great demand versus limited supply; b) experience; c) specialized skills; and d) regional demand variations led to: â€Å"1) ease with which new graduates are finding employment; 2) organizations offering sign-on bonuses; 3) anecdotal and news reports; 4) focus group reports, and 5) surveys of employers which indicate difficulty hiring RNs.† The said factors essentially determine how RN salaries are structured. Thirdly, due to the factors previously identified and discussed, this paper recommends that the State of New York increase its supply of nurses thru: a) recruitment of RNs from abroad, and b) encouragement of retirement homes abroad in countries with sufficient supply of RNs that are acceptable to the U.S. or those that can comply with U.S. standards. Finally, this paper notes that Mankiw’s first and seventh principles have a profound effect on the supply and demand of nurses, RN pay, and RN salary structures. One, based on the data previously discussed, the U.S. shortage in RNs could be attributed to two major factors: a) State legislation and the Federal government’s Balanced Budget Act which essentially reduced the RN supply, and b) the retirement of baby boomers and their great demand for health care. Note that both factors relate to government policies or decisions. Specifically, Roosevelt’s New Deal triggered the baby boom generation while Reagan pushed for the Balanced Budget Act. Two, due to the said government policies which were intended to manage efficiency and equity, the U.S. DHHS observed that people made choices that affected the supply and demand for nurses. This trend shows how positive and negative externalities came into play and determined the current market power of RNs. References Brewer, C.S. & Kovner, C. (2000). â€Å"Abstract: An Evaluation of the Supply and Demand of Registered Nurses in New York State.† Gateway, National Library of Medicine. Retrieved July 14, 2007 Mankiw, G. (2001). â€Å"Ten Principles of Economics.† Principles of Microeconomics Second Edition. Fort Worth, TX: Harcourt College Publishers. pp. 3-15. U.S. Department of Health and Human Services. (2003). â€Å"What is Behind HRSA’s Projected Supply, Demand, and Shortage of Registered Nurses?† Health Resources and Services Administration. Retrieved July 14, 2007

Psychology Short Answer Questions Essay Example | Topics and Well Written Essays - 1500 words

Psychology Short Answer Questions - Essay Example Binocular disparity is the term given to the difference the fractional difference between an image that exists as a result of the eyes being marginally separated in their place on the face. The image that is received from each eye is just slightly different as a result of this place and must be appropriately processed by the brain into an integrated single image. The correspondence problem is the problem associated with the process of how the visual perception system goes about finding a way to match pairs of images to arrive at vergence and then go about coding the relative depth of each into a unified image. The difficulty in solving the correspondence problem lies in the fact that a perfect correlation between the pairs of images can only be arrived at under very specific and unusual conditions. Binocular disparity is related to motion parallax in that each is a method of measuring the perception of depth through the discrepancy that exists as a result of the disparity of image reception onto the retina due to the placement of the eyes. This difference in the position of the eyes is manipulated by the visual system through a process of triangulation that measures distance from the retina to an object and in order to integrate the slight disparity into a unified whole. The differential between the placement of the eyes thus creates a divergence in vantage point that creates the effect of three-dimensionality. Both binocular disparity and binocular parallax are the basis for creating depth when one views an image measuring depth using stereopsis. 2. The picture on the left below shows the so-called caf wall illusion in which the grout lines (grey lines between the black and white 'tiles') are parallel but appear to be tilted with respect to each other. (a) Find and briefly describe in your own words an explanation of the caf wall illusion that you find convincing (make sure that you do not write more than 300 words). One reasonable explanation for how the caf wall illusion works was found on the web site BrainConnection.Com (http://www.brainconnection.com/teasers/main=illusion/cafe-wall). The explanation discovered here suggests that the illusion is the product of the inherent limitations that exist in the way excitatory and inhibitory neurons work together to achieve a balance that facilitates the detection of contrasts. The illusion illustrates how when these neurons attempt to instantaneously detect very fine contrasts, they instead create a distortion by making bright areas appear darker and dark areas appear brighter than they are really are. (b) Why do you find the explanation you describe

Analysis of U.S. Service Sector Grows Slow Essay

Analysis of U.S. Service Sector Grows Slow - Essay Example Many companies in the service sector are highly dependent on their marketing efforts to achieve further growth. Many experts are worried about the deceleration in growth in the service sector. Carl Leahey, a senior Economist at Senior Economist stated, â€Å"This survey shows a slow-moving service sector. That is pretty much in line with the market sense that though the economy has improved, it is still not growing very quickly† (Bond, 2011). Despite the worries of many scholars about the service sector there are other signs that showed major improvement in the U.S. economy such as the latest unemployment figures which showed a national unemployment rate of 8.6%. The labor market is finally growing. These are great news for all Americans as employers should be aggressively recruiting new personnel. The total exports in the U.S are also on the rise. Exporting is one of the primary expansion strategies used by marketers. The inventories of many companies are moving from contract ion to expansion. The movement of merchandise from the United States to other countries is a great sign. Most companies in today’s marketplace cannot survive by using solely a domestic strategy. International expansion is one of the most effective ways marketers are able to achieve growth. Despite slight decline in the service sector other important sectors such as the manufacturing industry showed positive signs. The ISM manufacturing report showed factory activity rising more strongly than expected in November. Some critical industries such as the auto industry showed tremendous results with a rise of 2.3% in comparison with the previous month. The Big 3 auto companies have been able to attract many customers due to their new innovative designs and fuel efficient vehicles. People are looking for value in their car purchases more than ever before. Despite the growth in manufacturing activity the commerce department claimed that the sales of overall manufacturing goods fell b y 0.4% in November. One of the sectors that showed continued growth during the past three months is the sale of durable goods. This article showed a lot of information regarding the economy of the United States and it emphasize in the importance of the service sector. Due to the importance of service jobs the United States as a whole has to do a better job of marketing its service industry. The U.S. has the potential to achieve a lot of growth by exporting services to other nations. There are many ways to increase the amount of service exports. One of the best ways is to take advantage of tools that have become available due to the rise of the broadband age. In 2010 U.S. ecommerce sales generated $152.1 billion and it is expected to rise to $223.9 billion by the year 2014 (Plunkett Research, 2011). Many services such as business consulting, technical support and engineering services could be exported easily with the help of the internet. The U.S Chamber of Commerce has to become mor e proactive in their initiatives in order to market better the services that the United States can offer to the rest of the world. In 2010 the United States was the world’s top exporter of services with $515 billion (Latimes, 2011). Despite this fact the U.S. still has a lot of room to grow considering the fact that 80% of the U.S economy is based on the service industry. It is also interesting to know that he

Business Impacts of Computerized Accounting Assignment

Business Impacts of Computerized Accounting - Assignment Example He has always been willing and ready to offer any form of help. Company he works for Green works for Alliance for Arab women, a ‘non-governmental’ organization that operates in Cairo, Egypt. Alliance for Arab women is a human rights campaigner that spearheads fight for women’s rights and the identity of women in the society. Technology covered The subject of the interview was a recently implemented technology in the interviewee’s workplace. Having been an emerging technology in the developing countries and since his company just implemented computerized accounting a year ago, the interviewee promised to be fruitful in exploring business impacts of the technology. Even though his company is a ‘non-governmental’ organization, a ‘non-profit’ making entity, the experience that he has had with the technology is sufficient for drawing conclusions on the business impacts of the technology. Interviewee’s experience with the technolo gy The interviewee has had sufficient experience in electronic technologies. Having graduated with a Bachelor of Science degree in information technology and taken an additional accounting course, Green has sufficient experience in technological applications in accounting. ... The technology has facilitated work through easy accounting processes. Accountants have for instance been saved the agony of making double entries with respect to transactions because the technology updates entries on single recording of a transaction. This has particularly reduced chances of errors due to incorrect entry of figures in different accounts for double entry procedures. The technology has further enhanced accuracy in accounting as the use of software has eliminated errors that were previously encountered during entries and computations in accounts and statements. Application of the technology has also aided the works of accountants through its capacity to handle large amount of data. Unlike the manual accounting processes that are prone to confusion especially when the data to be handled is large, computerized accounting maintains precision and accuracy irrespective of the size of records to be kept and dealt in. The technology has also enhanced accuracy and reliability in accounting, as records are easily retrievable on demand. Drawbacks to the technology implementation Implementation of the technology faced a number of obstacles, both within the organization’s accounting department and the management. The accounting staffs were for instance reluctant to change to the new technology because of the required training that they would be subjected to. There were also reports of employees who had not been comfortable with computers and saw the technology as push towards reliance on computers. The management was on the other hand reluctant to implement the technology due to the costs that would be involved. First, the management would be expected to contract a firm that would determine and maintain the company’s hard drives

Inclusion and Fairness Essay Example | Topics and Well Written Essays - 2000 words

Inclusion and Fairness - Essay Example der to understand the issues that arise in education, we must first look at what we mean by "Autism Spectrum." This definition is applied to a series of disorders classified by the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV) as Communication Disorder Not Otherwise Specified (American Psychiatric Association, 1994, p. 65). Children with this disabilities have challenges with social development and communication. Many may not be able to interact with peers and have a variety of nonverbal behaviours (p. 66). According to the checklist for ASD, children have: According to the National Institute of Mental Health, the spectrum has different forms ranging from severe autism to Asperger Syndrome. The Autism Spectrum Disorders are usually detected between the ages of one and three, usually by parents. However, about 50% are not diagnosed until at least kindergarten. Most children with ASD have challenges in many areas. Socially they avoid eye contact and dont participate in the day to day human interaction with their parents or other siblings. They generally avoid physical contact. Many children with ASD dont talk in the first few years like other children. Some may start out making baby sounds but stop. Others may not develop language until much later in their development. Some can learn sign language or other ways of gesturing. Order and consistency of routine are very important. Some children may line up their toys in specific ways. If something is moved, the child becomes anxious (NIMH). Because of this, it is important with ASD children to have a strict routine--any deviation from this routine will be distressing for them. These are the many challenges that a child will have inside the classroom as well. According to Barnard, Prior and Potter (2000), inclusion means that all children must be able to have appropriate learning. They did several surveys to see whether this was happening for children in mainstream classrooms. In one of the

PERFORMANCE ASSESSMENT OF AGRO-INDUSTRIES IN SSA (CASE STUDY THE Thesis Proposal

PERFORMANCE ASSESSMENT OF AGRO-INDUSTRIES IN SSA (CASE STUDY THE CAMEROON DEVELOPMENT CORPORATION IN CAMEROON) - Thesis Proposal Example Our research shows CDC’s performance is generally good through not exceptional and is vital of the steady lives of thousands of people working there. The economic growth of Sub-Saharan African countries depends largely on their oil, mineral wealth and agricultural products. Being one of the driest areas in the world, the SSA countries depend upon their agro-industry for food commodities largely. There are many foreign as well as domestic agro companies present in these countries. According to UNIDO - United Nations Industrial Development Organization, their main aim is to "focus on increasing agro-industrial value added and employment along the entire agribusiness value chain in agriculture, industry and services". However, the impacts of these agricultural development companies which operate more or less like corporate conglomerates are highly debated. Environmentalists strongly argue, these companies are depleting the fertility of the soil in these areas by forcing the farmers to grow cash crops continuously. On the other hand, these companies are highly responsible for providing a steady employment to most of the citizens in t he rural areas of the SSA countries. The salary provided by them serves as a backbone for many Sub-Saharan countries economy. These companies help in improving the infrastructure of these nations to a great extent and help in improvement of various industries related to agriculture. Industrialization is generally looked upon as a major rival for agriculture. But, agriculture also serves as a main source for related industries in small economies prevalent among the SSA countries. The term Agro-Industries originated before a few years referring to industries which linked agriculture and its supporting activities together. These industries deal with packaging and processing of agricultural goods, modernization of agricultural practices and efficient

Service Recovery and Customer Satisfaction Essay

Service Recovery and Customer Satisfaction - Essay Example 316) believe that today’s business contexts are on the verge of a new economic era driven by the experience economy. This piece of research paper explains the relevance of service recovery followed by the service failure and describes different ways to achieve service recovery. The paper also explains how customer satisfaction and financial performance are interrelated and details whether they are always positively related. Service Recovery Strategic service breeds success to many marketers whereas many others fail since their service is inferior to that of others or is less attractive to the customers. Service failure thus provides many dissatisfied customers. As Botha, Strydom and Brink (2005, p. 301), service recovery is a remedial action designed with planned process or strategy of returning an aggrieved or dissatisfied client to a state of satisfaction with the company. Customer satisfaction is perhaps the most critical milestone that almost all marketers target and it is the base for better customer relationship, customer loyalty and even for achieving sustainable competitive advantage. Latest technologies and innovation help marketers differentiate products, and therefore they concentrate on making difference in the service being offered to the customer along with the product. When service fails, service failure is critical to survive in the market. A good service recovery system would be able to increase customer satisfaction, positive word-of-mouth for the company, improve product quality through customer feedback and elimination of costs in marketing and other processes. Service Recovery effort and strategic ways for it Fisk, Grove and John (2007, p. 176- 178) detailed a five-step strategic effort for service recovery. It comprises of apology, urgent reinstatement, empathy, symbolic atonement and follow-up. Almost same process was explained in the work of Botha, Strydom and Brink (2005, p. 301), but with a seven-step strategic cycle, they are 1 ) welcome complaints, 2) give immediate response, 3) treat clients fairly, 4) learn from recovery experience, 5) learn from lost clients and 6) doing it right. Apology with an attitude of welcoming complaints The process of service recovery should begin with an attitude of apology, which is an approach to becoming aware organization’s current situation in regard to dissatisfied customers. Apology is, as denoted by Fisk, Grove and John (2007, p. 176) admitting the failure and this can happen only when the organization has an attitude to accept complaints from customers and others too. Service can be identified and admitted only when the marketer accepts complaints from clients. If client’s complaints aren’t welcome to the firm, it will be fully unaware of how dissatisfied the customers are and why they are so etc. Urgent Reinstatement with immediate response Naturally, a dissatisfied customer would expect immediate response from the marketer and they want to know that some thing will be done by the marketer to remove the source of their disappointment. When the marketer accepts complaints from their customers, he must act as quickly as possible. Botha, Strydom and Brink (2005, p. 301) emphasized that a client will become more dissatisfied when he sees his complaints not listened and responded by

Cbs Tells Sodastream to Revise Brand-Bashing Super Bowl Essay Example for Free

Cbs Tells Sodastream to Revise Brand-Bashing Super Bowl Essay Every year, the Super Bowl attracts some of the best and most high-priced advertising in the world. But it also lures a horde of publicity-seekers claiming their commercials have been censored or rejected by the host network. In nearly all cases, the complaining marketers never really had a shot at the Super Bowl, thanks to shoddy production values, truly objectionable content and, more often than not, the inability to pony up more than $3 million for an ad. And its a common occurrence for the network to ask event sponsors to tweak or edit the content for a variety of reasons (which also can yield a PR bonanza if a sponsor cries foul just ask serial offender GoDaddy. com). But SodaStream, a mainstream advertiser that some time ago purchased a spot in the games fourth quarter, said this wasnt a PR gambit. So whats the issue? The content of its planned commercial seemed to have concerned CBS because it was a direct hit at two other Super Bowl sponsors and heavy network TV advertisers: Coke and Pepsi SodaStream, which sells home soda-making machines, has already run afoul of authorities in the U.K. for a Bogusky-crafted spot indicating its product is more environmentally friendly than established sodas; the spot shows branded bottles and cans of soft drinks exploding into thin air. For the Super Bowl, it hoped to up the ante with a spot depicting truck drivers clad in clothing with Coca-Cola and Pepsi marks on them, according to Ilan Nacasch, SodaStreams chief marketing officer. We really tried to comply with the standards set by CBS, he said. At the same time, he added, We were taking it to a new level, and thats the level where they apparently judged to be going too far. Interestingly enough, Pepsi has scored big points with viewers over the years by showing Super Bowl ads with Coke deliverymen abandoning their employer wholesale for a sip of a Pepsi drink. Of course, Pepsi (and, for that matter, Coke) buys multiple ads in the Super Bowl each year, as well as spends millions of dollars on other broadcast-TV advertising. Another Super Bowl sponsor, Anheuser-Busch InBev with Pepsi this year for in-store displays and promotions. A CBS spokeswoman said network executives declined to comment. Bummed, Mr. Bogusky, famous for his work at CPB still in the game with an older spot we tweaked.

Product Feature For Whittakers Products

Product Feature For Whittakers Products Whittakers the major chocolate manufacturer and the only fully owned New Zealand Company. It is the second biggest chocolate brand in New Zealand. It has dark peanuts slab, processing of beans includes human involvement. There is no solid milk in this chocolate. Whittaker forwards its quality using pure cocoa butter and cocoa milk. Product feature for Whittakers products:- Dark chocolate has always been best seller for company by setting a trend or a saga of taste. Its high quality cocoa beans and it is family sized blocks of chocolate having 72% dark Ghana chocolate. It is popular in KIWI people of New Zealand because Whittaker is KIWI owned company and has been one of the good competitors. Its vegan preparation add features in this chocolates Product Support for Whittakers products:- The product support for the Whittaker chocolates are, contact centre details, other elements like phone number, email communication and customer support details. Also, retailers always have taken Whittakers as the most appreciable manufacturer of market for its quality and long term appreciation of customers. Internet is also play a crucial for product support because it is ultra-modern and technology. It has the pages on Facebook, LinkedIn, @twitter, web pages and other blogs. Product differentiation for Whittakers products:- If compared with other big market players like Nestle, Ferro and Cadbury the range of products at Whittakers is unmatchable. If we talk about differentiation, as we know there are 33% cocoa in this chocolate and only 21% cocoa in Cadbury chocolate. All the cocoa for Whittaker comes from Ghana and Madagascar. All are gluten free as comparison to other companies. 4 recommendations to make improvement in marketing mix:- 1):- The cost factor should be sized on the bases of customer purchasing capacity in addition to quality of product. It seems rich chocolate for riches. 2):-Company should take steps to raise their market in Asian countries for their certain development towards international marketing. 3):-Quality no doubt is the prime factor for any product of a company to survive long in the market however availability of the sale is rather more important. For an example if a person sitting in foreign country wishes to taste the product of Whittakers needs to shell out extra cents to purchase it via internet. 4):-Local existence in different markets is very important for company as the positivity of its being a Kiwi company is turning towards negativity as a large mass of consumers is still unaware of this brand name. Answer to Question No. 2: Below is the detailed study of 4 different pricing strategies at Whittakers namely: Value Based Pricing Competition based Pricing Differential Pricing Bundle Pricing Value-Based Pricing:-The strategies to put price first as a primary factor and not the exclusive is Value-based pricing. Whittakers set its pricing lesser as a tag of profitability and more as a cost to quality. The price for Whittakers seems higher if compared with any foreign brand. The Creamy Milk product of Whittakers has a direct competitor in global market i.e. Dairy Milk form Cadbury. KIWI mostly people prefer to go for Whittaker for its purity and vegan .So it goes with Whittakers also, they set the price as not to earn the profit only but to keep the clientele attached with brand furthermore. Competition-based Pricing: Whittaker follow the steps to stay longer in the market via setting the price of goods in accordance with the price of similar products (already existing or newly launched).As we know very well, Whittaker chocolates are liked by KIWI people not only of its pricing but also their quality in chocolates. According to marketing manager of Whittaker, cocoa butter is more expensive but still they are selling chocolates on normal price which is beneficial for company output as comparison to other company cocoa like Cadbury. Differential Pricing: On the basis of differential pricing, Whittaker chocolates can promote and sell their products through coupons, mega sales, price rebates and distribution outlet. Also its depending on demographics or customer distinctions like age, lifestyles, status, and income. Moreover, on the basis of competitors and market research and pricing of others companies is beneficial. Bundle Pricing: Company can sell their product by increasing the volume of products in bucket and sale their product on normal prices. Everyone like the bundle products near to festivals like Christmas and for gift to anyone. They can down their prices near to festivals for customer attractions and for some profit. it differentiate the competition by providing a surplus to the range of customers through offering the bundle of products in a package. 4 other basis of pricing to improve the mix of marketing:- Whittakers should expand their business on global strategies maintain their price and strategies to compete other chocolates company like NESTLE, Hershey and Cadbury etc. Offering the cost effectiveness delivery to customers with good quality is required to improvement. In bundle pricing, the company should start with services like appreciation to customers or provide token and coupons that will boost the sales. Company can include the references of all social contributions to the society because customers will earn the references and raise the emotional factor in the heart of purchaser. Answer to Question No. 3: Advertisement: on the basis of advertisement effectiveness, Whittakers scored on the prospect of advertising can be scored 10/ 10. They motivates the customers by advertisement on Social sites like Facebook, linked, @twitter helping a lot to promote the products of Whittaker chocolates. Even the other ways like television, print media and radio are also been adopted by this company to grab more attentions. Public Relation: the word of mouth is also known as variant of marketing. Same as doing by Whittaker Company. They give first preference to public relations because majority of companies taken activity into action for its customers.it is called jargoned word of mouth, technical or tailored to a product. It becomes very important to entertain that Whittaker is doing well in. Consumer Promotions: Customers loyalty is preferred by company in consumer promotion in which consumers having long term relations with company. The other way to promote are sampling, contests, money Refunds, packaging, loyalty schemes and exhibitions to attract the customers attentions. 4 promotional tools for attracting customers to purchase Whittakers products instead of other brands: As a thumb rule of business promotion i.e. the advertisement like television promos at a grand level to explore the potential company should increase the diameters from country basis to global basis and should go for the television promos at a grand level to explore the potential market or customers across the world. Whittakers should design promotional campaigns in other countries according to their regional language at the world level. We can promote the product on you tube videos and on created pages of Facebook, twitter so that everyone who liked the paged on Facebook or on twitter can see the new flavour or existing product of chocolate. As Whittakers have justified that its a brand of the KIWI and for the KIWI; should similarly impact the people by interacting their eating, living, purchasing and spending habits with the companys product range. It will convey a message that this brand has a product to treat every sector of people Answer to Question No. 4: Exclusive: Hereby the company has taken much of the exclusiveness of distribution in its own hands. The example for this can be drawn through the website of Whittakers. A wide ranged catalogue covering the entire range of existing products, their descriptions is mentioned along with pictorial representation of product packaging. Selective: Whittakers is a company that explores more of strategy of selective distribution as the products and distributions of the company are for limited area or people. Though it is opposite to an open distribution system but a depicting one for the business nature of the company. This strategy has its own charm as because the area of competition decreases the margin of profit earning increases. Henceforth if a global market player like Cadbury or Nestle which has an open distributions system will not be successful to earn the clientele in business territories of Whittakers as because the impact of Whittakers on KIWIs is century long. A foreign brand cannot afford such a high cost of production by paying international taxes. In case if they try launching a product or product line by compromising slightly with the quality even, the newly customer will built rather more strong interest in their previous brand of chocolate. Intensive: Whitaker though has not it available for entire world through all different means of distribution however it is intensive approach of distribution for the areas where it is popular. Other methods for distributions: Direct Method: the company should start the company should seek for franchisees or their own branch outlets at continental level. Indirect method: by adopting this method the company can reach put to the areas where it already is not having trade currently without losing the authority of decision making. Channel distribution: by adopting this method the company can open its outlets by sharing the business compulsion with local potential natives of foreign lands. Answer to Question No. 5: Product: product quality plays a crucial role in selling of product. If there is good quality .then, everyone likes to buy the product. For example Audi car, people like to buy the Audi because of its high performance and also good looking. Price: Price should be according to the market and the service/product. For BIC the manufacturers of lighters, razors and pens should provide the services of the product at the affordable price to attract more customers. Place: Placement is also play an equal role for company. For example Amway Company sells their product through independent business owners of worldwide. In the India, mostly like to sell their second hand through car agents or dealers. Promotion: companies doing advertisement on radio, television, on social sites like Facebook, yahoo and Other ways like sampling, packaging, branding and coupons for the promotion of product. If we talk about Whittakers chocolate all these things are important. For products, they are using 33% cocoa butter as comparison to Cadbury and affordable price, good placement and promotion. REFRENCES:- New Zealand (2012). New Zealand profile in 2012, retrieved in www.wikipedia.com www.whittaker.co.nz www.wikipedia.com www.answer.com

The Milgram Experiment of Obedience :: essays research papers

Milgram’s experiment of obedience was done in 1961 soon after WW2 and the trials for war crimes against the Nazi’s were being done. An ad was placed in the newspaper for a Memory and Learning Experiment at $4.50 an hour, but the experiment was ultimately on Obedience. The experiment was conducted on behalf of Adolph Eichmann who was convicted of war crimes, and crimes against humanity, but he was only following orders. Eichmann filled out death warrants but never carried out the killings. The objective of the experiment was to find out if people would obey higher authority even though what they were doing was morally wrong. There would be the experimenter who recorded the teacher’s reactions and answered questions of the teacher. The learner, an actor not actually harmed, was supposedly shocked every time he had given a wrong answer and each time he was wrong he would be shocked with more voltage than the one before. The teacher administered questions to the lear ner along with the shocks for the wrong answer. What the teacher thought he was doing was giving a painful shock, not deadly shock to the learner to test of punishment leads to better memory. During the experiment very few actually went against authority, even though all shocked the learner at 300W and on. Over 50% went to the full amount of electricity. In fact a prediction from other psychologist suggested that not even 1% of the subjects would follow up to the last switch on the generator. During the experiment, teachers, the actual subjects, became nervous. The teachers began questioning the experimenter, who told them to go on and that he was the one talking all the responsibility of the teachers’ actions. This persuaded many teachers to go on feeling obligated to follow authority even though the teachers knew they were doing something morally wrong. The teachers fidgeted a lot, moved the hands, pulled out cigarettes and looking around, talking fast, etc. which are all signs of nervousness. Despite their nervousness and morality they listened to authority to continue long after the learner was not responding.

How Does Shakespeare Show a Change in Lady Macbeth :: William Shakespeare

Lady Macbeth is an extremely ambitious woman and wants more than anything for her husband, Macbeth, to be the next King of Scotland. When King Duncan announces that his son, Malcolm, is to be the next King, Duncan’s murder is planned. Lady Macbeth’s crucial role in the play is to persuade Macbeth to carry out the murder of Duncan. In the beginning she is ambitious, controlling and strong. However as the plot concludes there is an extreme change in her character and personality which surprises the audience. Lady Macbeth’s guilt eventually becomes too much for her to handle which leads to her death. We are first introduced to Lady Macbeth at the beginning of Act 1, scene 5, through the letter that Macbeth sends her. This shows her to be his, ‘dearest partner of greatness’ and that he has no secrets from her. The witches’ prophecies intensify her ambitions for her husband, to be the King of Scotland. Lady Macbeth is the one who encourages him to kill the king and she not only encourages him, she makes all the plans herself. We see how clever she is and how she understands her husband well, she knows he has great ambitions, but she also knows that he is honourable and mentally weak: â€Å"yet I do fear thy nature, it is too full o’th milk of human kindness To catch the nearest way. Thou wouldst be great. Art not without ambition, but without The illness should attend it.† She also knows that she will have to use all her powers of persuasion to control and manipulate Macbeth into the murder. The audience is left in no doubt about Lady Macbeth’s determination when she asks the spirits to make her masculine ‘unsex me here’ and make her completely evil: â€Å"And fill me from the crown to the toe topfull of the direst cruelty, make thick my blood, Stop up th’access and passage remorse† She also asks them to give her the strength to kill Duncan, she just wants to get on and do it without feeling guilty. At the end of the scene she takes full control of the situation, and Macbeth seems glad to let her have the responsibility. In Act 1, scene7 she really excel’s herself in how far she will go to manipulate Macbeth, to get her way. He not prepared for her rage when he announces his change of heart. How Does Shakespeare Show a Change in Lady Macbeth :: William Shakespeare Lady Macbeth is an extremely ambitious woman and wants more than anything for her husband, Macbeth, to be the next King of Scotland. When King Duncan announces that his son, Malcolm, is to be the next King, Duncan’s murder is planned. Lady Macbeth’s crucial role in the play is to persuade Macbeth to carry out the murder of Duncan. In the beginning she is ambitious, controlling and strong. However as the plot concludes there is an extreme change in her character and personality which surprises the audience. Lady Macbeth’s guilt eventually becomes too much for her to handle which leads to her death. We are first introduced to Lady Macbeth at the beginning of Act 1, scene 5, through the letter that Macbeth sends her. This shows her to be his, ‘dearest partner of greatness’ and that he has no secrets from her. The witches’ prophecies intensify her ambitions for her husband, to be the King of Scotland. Lady Macbeth is the one who encourages him to kill the king and she not only encourages him, she makes all the plans herself. We see how clever she is and how she understands her husband well, she knows he has great ambitions, but she also knows that he is honourable and mentally weak: â€Å"yet I do fear thy nature, it is too full o’th milk of human kindness To catch the nearest way. Thou wouldst be great. Art not without ambition, but without The illness should attend it.† She also knows that she will have to use all her powers of persuasion to control and manipulate Macbeth into the murder. The audience is left in no doubt about Lady Macbeth’s determination when she asks the spirits to make her masculine ‘unsex me here’ and make her completely evil: â€Å"And fill me from the crown to the toe topfull of the direst cruelty, make thick my blood, Stop up th’access and passage remorse† She also asks them to give her the strength to kill Duncan, she just wants to get on and do it without feeling guilty. At the end of the scene she takes full control of the situation, and Macbeth seems glad to let her have the responsibility. In Act 1, scene7 she really excel’s herself in how far she will go to manipulate Macbeth, to get her way. He not prepared for her rage when he announces his change of heart.

Second World War Essay -- American History Great Powers Essays

Second World War My generation has already witnessed a day of infamy, less than two short years ago (or so CNN tells us). My grandfather would remember a different day, a morning marked by another surprise attack on America. That ambush, said Japanese General Yamamoto, awakened a â€Å"sleeping giant.† Analysis of American foreign policy begs the question: what if the giant had spurned its peaceful slumber? Instead, the behemoth could have chosen to lumber about. Odds are that the footsteps would not have fallen lightly, the reverberations spreading across the globe- all this, only had Wilsonians been at the helm of American foreign policy. The Jacksonian tradition steered the United States to victory in the Second World War. Once lulled from the comfort of its isolationism, the Americans sealed the fate of the Axis powers. But had the Wilsonian tradition, a formidable current here at Swarthmore and among today’s democrats, directed American foreign policy leading up to and during the war, it seems likely that history would tell a different tale. As it stood in 1941, the United States was undoubtedly entrenched in the Jacksonian camp (here at Swarthmore, I can count their sympathizers on one hand). Jacksonian policies of the United States in the 1930s and 1940s proved decisive for the Allied victory, yet reflection on a reorientation of these policies toward the Wilsonian camp reveals that the Second World War could have been avoided. In this context, German domestic and foreign policy- a brutish, perverted mix of the Jacksonian and Wilsonian traditions- will then be discussed. An understanding of the Jacksonian doctrine clarifies the reasoning of the United States leading up to the war. This tradition was, and remains, stron... ...h: do we really want to provoke the Jacksonians of this world? Works Cited Bell, P.M.H. The Origins of the Second World War in Europe. 2nd edition. NewYork: Longman, 1997. Cà ©saire, Aimà ©. "Discourse on Colonialism." Colonial Discourse and Post-Colonial Theory. Ed. Patrick Williams and Laura Chrisman. New York: Columbia University Press, 1994. Kennedy, Paul. The Rise and Fall of the Great Powers. New York: Random House,1987. Kindleberger, Charles P. The World in Depression 1929-1939. 1973. Kurth, James. "The American Way of Victory: A Twentieth-Century Trilogy," The National Interest, Summer 2000, pp. 5-16. Kurth, James. â€Å"War, Peace, and the Ideologies of the Twentieth Century,† Current History, January 1999, pp.3-8. Mead, Walter Russell. "The Jacksonian Tradition and American Foreign Policy," The National Interest, Winter 1999/2000, pp. 5-29.

AQA AS Philosophy Reason and Experience Key Points Essay

†¢There are different types of knowledge: acquaintance, ability and propositional knowledge. Theories of knowledge discussed here are about propositional knowledge. †¢Knowledge is not the same as belief. Beliefs can be mistaken, but no-one can know what is false. †¢Knowledge is not the same as true belief, either. True beliefs may not be justified, but can be believed without evidence. To be knowledge, a belief must be justified. †¢Rationalism claims that we can have synthetic a priori knowledge of how things are outside the mind. †¢Empiricism denies this. It claims that all a priori knowledge is only of analytic propositions. Do all ideas derive from sense experience? †¢Locke argues that the mind at birth is a ‘tabula rasa’ – there are no innate ideas, which Locke defines as ideas present in the mind from birth. †¢Locke argues that there is no truth that everyone, including idiots and children, assents to – so no truth is innate. †¢Rationalists define innate ideas as ideas (concepts or propositions) whose content can’t be gained from experience, but which are triggered by experience. †¢Locke and Hume argue that all concepts are derived from sense experience, from impressions of sensation or reflection. †¢They claim that simple concepts are copies of impressions; complex concepts are created out of simple concepts by combining and abstracting them. †¢One argument for innate concepts is to challenge the empiricist to show how a particular complex or abstract concepts, for example, a physical object, is supposed to be derived from experience. If it cannot be, and it is used by children, then this is a reason to think it is innate. Are all claims about what exists ultimately grounded in and justified by sense experience? †¢Hume argues that all a priori knowledge is of relations of ideas, and so analytic. All knowledge of synthetic propositions, matters of fact, is a posteriori. It depends either on present experience or causal inference, which relies on past experience. †¢Our knowledge of matters of fact that relies on induction can only be probably – never proven. †¢Some rationalists, for example, Descartes, try to show that we can use a priori intuition and deductive argument to demonstrate what exists. †¢The core of the idea of rational intuition is that you can ‘see’ the truth of a claim just by thinking about it. †¢Descartes argues that sense experience on its own cannot establish what exists – how can we know that all sense experience is not a deception cause by an evil demon? †¢He argues that he cannot doubt his own existence, and that the mind can exist without the body. †¢Descartes argues for the existence of the physical world by first arguing for the existence of God. From God not being a deceiver, it follow that our sense experience in general can’t be completely mistaken – so they physical world exists. Conceptual schemes and their philosophical implications †¢Thinkers who defend the idea of conceptual schemes often argue that there are two distinguishable elements to our experience – the data of the sense, and then the interpretation of these data by a set of concepts. †¢Some argue that human beings have formulated different conceptual scheme which are not translatable into each other. From the same sense experience, they form different views of the world. †¢Because we must use concepts to formulate truths, we can argue that truths are relative to conceptual schemes. Or more accurately, some truths can only be stated in certain conceptual schemes and not others, and there is no one conceptual scheme which we can use to state all truths. Do all ideas derive from sense experience? II †¢One objection to the empiricist theory of the origin of concepts is that there are some complex concepts, for example, knowledge and beauty that cannot be analysed in terms of simpler concepts. †¢A second objection is that some simple ideas, for example, a particular shade of blue, don’t have to be derived from sense impressions. Empiricists can respond in two ways: all ideas could be derived from sense experience’ or some ideas are exceptions to the rule that all ideas are derived from sense experience, but these exceptions are derived from ideas that are derived from sense experience. †¢Another objection is that it is not possible to derive any concepts from experience, because in order to form concepts, we must make judgements of similarity and difference to classify experiences. But we can only make these judgements if we already have the concepts. †¢Defenders of innate ideas maintain that we innately have very specific capacities for forming particular ideas, and these ideas count as innate. †¢Suggestions for the origin of innate ideas include evolution, God, and a previous existence. Are all claims about what exists ultimately grounded in and justified by sense experience? II †¢Rationalists claim that we have synthetic a priori knowledge either innately or through rational intuition †¢Plato argues that many particular objects can have the same property, for example, beauty. These properties can exist independently of the particular objects, as shown by the fact that is we destroy all beautiful things, we haven’t destroyed beauty. These properties are instances of the Forms. †¢Plato argues that innate concepts are our knowledge of the Forms, from a previous existence. Unless we had such innate memories, we wouldn’t be able to classify experience using concepts. †¢Descartes argues that he cannot doubt his existence. We can object that he cannot know he exists; only that thoughts exist. †¢Descartes also argues that the mind can exist without the body. We can object that just because he can conceive that this is possible doesn’t show that this is possible. †¢Both these arguments and the objections use a priori reasoning. Hume objects that a priori reasoning can only establish analytic truths. †¢Nietzsche argues that reasoning is not, in fact, something independent that reveals the truth, but is grounded on assumptions about value. Metaphysical theories are the result of attempts to defend a particular way of understanding the world, one that rests on the false assumption that good and bad are opposites. †¢The verification principle claims that a statement only has meaning if it is either analytic or empirically verifiable. However, the principle itself is neither analytic nor empirically verifiable. †¢Rationalists argue that mathematics is an example of synthetic a priori knowledge. Empiricists argue that mathematics is analytic. Is certainty confined to introspection and the tautological? †¢Descartes argues that what we can doubt is not certain enough to be knowledge. However, we can argue that certainty and justification are not the same thing, and that while knowledge needs to be justified, we need an argument to show that it must be certain. †¢Certainty can refer to a subjective feeling, to a proposition being necessarily true or to the impossibility of doubting a proposition. †¢Empiricists claim that analytic truth is the only kind of necessary truth. Rationalists argue that there are synthetic a priori truths that are also necessary. †¢A necessary truth is certain. Claims about mental state, based on introspection, may also be certain for the person whose mental states they are. †¢Whether any other claims are certain depend on whether there are necessary synthetic a priori truths. Conceptual schemes and their philosophical implications II †¢Kant argues that experience is of objects, and asks how it is possible for experience to be intelligible in this way, not a confused buzz. †¢He answers that what makes experience possible are certain concepts, which he calls categories. These categories together express the ‘pure thought of an object’. †¢One such category is causality. This enables us to distinguish the temporal order of our perceptions from the temporal order of objects. †¢Kant argues that to talk of concepts interpreting sensation is misleading. Our sensory experience is always already conceptualised as experience of objects. †¢Two implications of Kant’s theory are that the structure of the everyday world of objects is defined by our a priori concepts; and that we cannot know anything about how reality is completely independent of how we think of it.

Issue Management at Gap Inc. Essay

Introduction Gap Inc. : Low Morale and Absenteeism Low morale and absenteeism of are serious problems of Gap Inc. that cuts across industry. On a distinctive day between 2 and 4% of employees at Gap Inc. fail to show up for work, which does not sound like a high rate of absence, but more time is lost for the reason that of low morale and absenteeism than through strikes and lockouts. The yearly costs of low morale and absenteeism in the United States are estimated to be $29 billion and a change of 4. 99% in the national absence rate changes the gross national product by $10 billion. (London, 2003) A great number of studies are done to identify the determinants of low morale and absenteeism. Many variables are found to be considerably related to indices of absence, the results appear to be unstable across situations and time. The Way Incentives Work Every incentive program is based on a formula for enhancing motivation that engages four fundamental variables: effort, performance, outcomes, and satisfaction. The logic behind these programs goes something like this: employees at Gap Inc. will put in the accurate quantity of effort to meet performance hopes if these part time employees at Gap Inc.obtain the types of outcomes that include pay raises and promotions which will provide part time employees satisfaction. In simpler words, Gap Inc. should provide its employees what they want, and employees will work hard to get it. Effort => Performance => Outcomes=> Satisfaction Conversely, the problem with most incentive programs like of Gap Inc. is that they centre exclusively on the submission of outcomes and overlook the three beliefs that are the key to making the motivation solution work: †¢ Can one do it? †¢ Will outcomes be tied to one’s performance? †¢ Will outcomes be satisfying to one? The first conviction compacts with the relationship between employee effort and performance. The second compacts with the relationship between performance and outcomes. And the third compacts with the relationship between outcomes and satisfaction. These three beliefs form the basis of the belief system of motivation and performance. Accepting that these beliefs are decisive preconditions for motivation helps to explain why incentive programs generally yield such lacklustre results like in case of Gap Inc. Since employees do not always hold these beliefs to be true, attempts to improve motivation by using incentives cannot make the grade, even when the incentives are highly desirable ones. Types of Motivation Problems One cannot do it Motivation problem: Lack of confidence Associated feelings: Self-doubt Anxiety Frustration Outcomes are not tied to one’s performance Motivation problem: Lack of trust Associated feelings: Scepticism Disbelief Mistrust Outcomes will not be satisfying to one Motivation problem: Lack of satisfaction Associated feelings: Anger Rebelliousness Low Morale and Absenteeism At Gap Inc. a major transformation attempt only makes difficult the situation. If any of three beliefs are shaky to begin with, organisational change at Gap Inc. can weaken them even further. The result is often serious motivation and performance problems, at a time when organisations can least afford them, and a resultant surge in the negative emotions associated with change. When an employee believes ‘one cannot do it’ for example, one may develop a lack of self-confidence and begin to experience many of the unpleasant feelings that go along with it: self-doubt, anxiety, and frustration. About a year into the change effort, one manager portrayed the inner turmoil one went through by comparing the restructuring to building a ship at the same time one is trying to sail it. (Mele, 2003) Worker beliefs that ‘outcomes are not tied to one’s performance’ can also escort to noteworthy motivation problems, especially lack of trust. This is normally accompanied by feelings of scepticism or disbelief; precisely the emotions that another manager felt when one was told early on change effort that power would be allocated differently. Employee beliefs that ‘outcomes will not be satisfying to one’ often escort to a third major problem, chronic dissatisfaction, and to feelings of anger, rebelliousness, low morale and absenteeism. (Miner, 2002) Like as the negative emotions allied with change can often go undetected, the motivation and performance problems that cause them frequently remain hidden and unresolved. Due to this, managers who lead change are sometimes frustrated in their efforts. They fail to realise that it is not enough to appeal to the intellect of their workers. So managers must also win employees’ hearts in order to implement change successfully. The reason behind why are motivation problems so difficult to uncover is that employees are afraid to speak about them or even admit that they exist like at Gap Inc. Though most employees know when they have a motivation problem, many feel that acknowledging it is tantamount to admitting failure, and, naturally, they do not want to appear weak or incompetent to their manager. The belief system approach is practical method that can help manager at Gap Inc. resolve these problems effectively. It takes the guesswork out of the search for motivation problems and alerts managers to the three principal types: †¢ Motivation problems caused by a lack of confidence. †¢ Motivation problems caused by a lack of trust. †¢ Motivation problems caused by a lack of satisfaction. The approach is based on the expectancy theory of motivation and on the research of Yale University professor Victor H. Vroom. In conducting Vroom’s analyses of why motivation improvement so often fails, Vroom came to the conclusion that motivation at work depends on certain employee expectations or beliefs: that effort will lead to performance, that performance will lead to outcomes, and that these outcomes, when received, will be satisfying. (Thomas, 2004) Like other expectancy theorists, Vroom maintained that the tendency of people to act in certain ways depends on the strength of the expectation that their actions will be followed by certain outcomes and on the perceived value — or â€Å"valence† — of those outcomes. This combination of expectation and valence is what determines people’s behaviour, Vroom and colleagues argued, and unless both expectation and valence are present to some degree, there will be little or no motivation to act. For example, if a person wants a certain outcome but doesn’t feel it can be achieved through one’s efforts, then that person won’t be motivated. Similarly, that person will also lack motivation if one believes that a certain outcome can be achieved but is undesirable. The application model relies on structured, facilitated meetings between managers and their direct reports to find the answers to the three basic questions that uncover motivation problems: †¢ Does the employee believe that one’s effort will lead to the expected performance? †¢ Does the employee believe that outcomes will be tied to one’s performance? †¢ Does the employee believe the outcomes will be satisfying? Preconditions for Employee Motivation AT Gap Inc. managers have to note that an employee is motivated to perform when †¢ The employee believes that effort will lead to performance. †¢ The employee believes that performance will lead to outcomes. †¢ The employee believes that outcomes will lead to satisfaction. AT Gap Inc. once a manager has recognised a specific motivation problem, one can then work with the employee to find its cause and develop an appropriate solution. There are several reasons that this model performs far better than managers expect such as: †¢ This model prepares managers and employees for solving motivation problems by getting them to think about these issues before they meet. †¢ This model promotes effective change by clarifying expectations, uncovering hidden agendas, and managing emotions before they escalate. †¢ This model relies on the cooperation and involvement of the one person who knows most about the problem and what may be causing it: the employee. (Caruth, 2001) By gently forcing an accurate diagnosis of problems and their causes, the belief system model increases the prospects of finding good solutions to performance shortfalls. After all, it takes information to solve problems, and the goal of the belief system model is to uncover critical information about performance and motivation and to guide managers and employees in applying it productively. The model works to generate an environment in which managers and employees divide the responsibility for solving performance problems, and it fosters the kind of communication that helps managers maintain the critical preconditions for employee motivation: confidence in their ability to meet performance expectations, trust in others to tie outcomes to performance, and satisfaction with their job and the outcomes that they receive. Works Cited Butkus T. Raymond, Thad B.Green, (1999), Motivation, Beliefs and Organisational Transformation. Quorum Books. Westport, CT. Cameron Judy, Pierce W. David, (2002), Pay and Motivation: Resolving the Controversy. Bergin & Garvey. Westport, CT. Caruth L. Donald, Handlogten D. Gail, (2001), Managing Compensation (And Understanding It Too): A Handbook for the Perplexed, Quorum Books. Gorman Phil, (2003), Motivation and Emotion. Routledge. New York. Hanlan Marc, (2004), High Performance Teams: How to Make Them Work, Praeger. London Manuel, (2003), Job Feedback: Giving, Seeking, and Using Feedback for Performance Improvement, Lawrence Erlbaum Associates. Mele R. Alfred, (2003), Motivation and Agency, Oxford University Press. Miner B. John, (2002), Organisational Behaviour: Foundations, Theories, and Analyses, Oxford University Press. Thomas Neil, (2004), The Concise Adair on Teambuilding and Motivation, Thorogood. White Geoff, Druker Janet, (2000), Reward Management: A Critical Text, Routledge. New York.

The Big Data

In my opinion, there will be a huge business transition in organizations and the way business functions with the more and more generation of data every day. There has been massive increase in the way data is being used and is getting difficult to manage data. It is very important to get proper insights as it controls the influence of big data analytics to inform key strategic decisions. The big data provides competitive advantage to the businesses in terms of decision taking process. Big data analytics helps in taking important decisions as they make it more agile and responsive. With increasing digitization in the world, businesses now have too much data generated every day. With this increasing data it is very difficult to manage this data and get proper insights from this data. Simply bigger the data, harder the analytical process becomes. As big data doesn't really mean only the collection of data or just having the information, it also includes all the processes and tools that help in the analysis of this big data and the results derived from it. The biggest advantage if big data is that it can be applied to time fraud detection, complex competitive analysis, call center optimization, consumer sentiment analysis, intelligent traffic management, and to manage smart power grids. Big data is characterized by three primary factors:Volume (quantity over quality);Velocity (too much generation of data every day);Variety (different types of data).Following are the four types of Big Data BI that affects a business:Prescriptive Analytics refers to the rules and recommendations for the following steps to be taken.Predictive Analytics help in analyzing the data and help in knowing what might happen and derive what steps can be taken.Diagnostic Analytics is usually to analyze the past data and what happened, why it happened. This is to understand how the analysis will help in making the dashboard easier to understand.Descriptive Analytics will in knowing what is happening now based on incoming data. It uses the real time data and dashboar d in order to carry out analysis.With the big data, along with a lot of benefits, the decision-making process faces a lot of challenges. According to me below are the pros and cons of using big data in the decision-making process. Advantages of Big Data in Decision-MakingIt helps in gaining the market advantageIt helps in building trust with clientsAs the speed of collection is often too fast, the decisions can be taken at a faster paceDisadvantages of Big Data in Decision-Making  There is a higher chance of analyzing and taking decision for the inaccurate data.Time and money will be wasted if the decisions are taken for the inaccurate data.Decision making with Big Data requires a lot of talented people to work it in our favor. Mistake in one step would lead to iterating of entire   process making it time consuming.  In addition to that, there are always cybersecurity risk which can manipulate the decisions when it comes to data.Taking example of the Amazon, it has been rightly using big data in all its benefits and has become the biggest ecommerce giant in the world. These are the perks of using big data analytics in the right way. Amazon is the perfect example to understand how big data can work in you r favor and help you achieve the market that you are targeting. Therefore, taking the example of Amazon, it entered the Chinese market without any analysis of the data or without any knowledge of the market. It failed miserably in the market and had to undergo losses. Few years later, it decided to enter Indian market and be its biggest ecommerce retailer. Now, before entering the Indian market, Amazon decided to analyze its mistakes that it made while entering the Chinese market. Amazon used the diagnostic analysis of the big data to understand its failure in the Chinese market and was able to create the dashboard describing the factors that led to failure. Those factors were:did not get enough support from the customerscould not stand the local competition of Alibaba (local Chinese e-commerce)did not get enough support from the Chinese governmentAmazon did not only analyze the Chinese market, but it also undergoes descriptive, prescriptive and predictive analysis for the Indian ma rket before entering it and created a well-versed dashboard. Thus, these three factors play an important for any company entering a foreign country. Here that is what Amazon did and I also as a decision maker would have done the same thing as analyzing these three things which made Amazon fail in Chinese market, can actually help it succeed in Indian market. Moreover, in addition to that, there are so many startups in India which needs a boost and needs investment unlike the case in China. So, Indian market has availability of low-cost technical efficiency which helps in avoiding huge costs of outsourcing. Not only that, Indian consumers are always fascinated by these new changes and are always welcoming to more convenient options if available. So, choosing startups rather than outsourcing and making convenience of customer first priority would help in Amazon succeeding the Indian market. Thus, from the example of Amazon, we can conclude that Big Data analytics help in making the process of decision-making smoother and more responsive. It provides a competitive edge by making the analyzing much easier and that too in a minimal time making the process very optimum.

Cross-Cultural Perspectives Essay

The Coca Cola Company, the world’s largest multinational beverage manufacturer and corporation, operates bottling plants and sells its products in more than 200 countries across the globe (The Coca Cola Company, 2014). Coca Cola’s massive global presence requires the organization to understand the different cultures of its many host countries; the laws within each country; and the business norms, styles, as well as practices of each country it conducts business operations in. The company has developed and implemented numerous policies, regulations, and guidelines for its suppliers, operation management, and employees in its various host countries. But, all of this detailed undertaking to address transparencies in the corporation’s supply chains throughout the world did not stop its El Salvadoran bottling and manufacturing plant’s management from purchasing refined sugar from a mill which used child labor. According to Human Rights Watch (HRW), up to one third of the workers on El Salvador’s sugarcane plantations are under the age of 18, with many starting to work in the fields between the ages of eight and eleven (HRW, 2004). Even though, the national and international child labor authorities prohibit minors under the age of 18 from performing hazardous or harmful work, plantation owners define these young children and teenagers who work with their parents as â€Å"helpers† instead of the workers they actually are (Veracity, 2006). The above paragraph represents one of the many cross-cultural issues facing Coca Cola and the myriad of other multinational organizations interactions outside the United States. In these various host countries having your children working beside you is considered common cultural practices; it provides additional income for the family’s survival because the poor state of many of their country’s economy (such as El Salvador) allows these injustices to continue. Regardless, of why these children are working in the sugarcane fields, and the fact that Coca Cola does not actually purchase its  refined sugar directly from the plantations, the company is in direct violation of its own â€Å"Guiding Principles for Suppliers to Coca Cola Company† policy. The policy states that, â€Å"Suppliers will not use child labor as defined by local law,† but Coca Cola fails to extend this policy one step further in the supply chain to include the supplier’s supplier of raw material (Veracity, 2006). So, in the long-term means that the organization is just as socially and ethically responsible for the use of child labor as well as the harm working in the field create as the suppliers and the plantation owners. The Coca Cola formula was invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia; and the formula as well as the brand was purchased in 1889 by Asa Griggs Chandler who incorporated The Coca Cola Company in 1892 (The Coca Cola Company, 2014). Throughout its many years of operations the business always demonstrated strong market orientation; exhibited strategic decision making processes; and took actions to attract, satisfy, and retain customers. All of these positive actions have just added to company’ s advantage and profitability over competitors in the beverage industry, which is why they are number one in the world. Nevertheless, as the organization began to expand its operations into more and more host countries around the globe it has been involve with quite a number of misconduct and questionable unethical behavior. As a result, these legal and ethical problems have had an impact on the corporation’s financial performances, investor trust, and reduced its sales levels. Today’s Coca Cola Company is now engaging in an operation to rebuild its brand image and credibility, improve its sells, and reinforce its reputation by developing and implementing stronger company ethical and social responsibility throughout its entire global marketplace (The Coca Cola Company, 2014). There have been a number of events other than child labor in El Salvador where Coca Cola has been involved and held accountable in unethical behavior. In Colombia, Turkey, and Guatemala bottling plants the company has been accused of hiring paramilitary mercenaries to assassinate, torture, and coerce workers, their family members, and union leaders as they attempted to unionize to protect workers from unfair treatment and abuse by the host countries’ employers. These incidents sparked an campaign entitled, â€Å"Stop Killer Coke†, and a 2009 PBS documentary filmed by German Gutierezz and Carmen Garcia entitled, â€Å"The Coca-Cola Case†Ã‚  to reveal the company’s practices to consumers around the world (Huff, E. A., 2010). Of course, Coca Cola denied the allegations against the company and its bottling partners, where cleared of any wrong doing in the foreign courts. When the case was brought to the United States, Coca Cola fought and succeeded in having its name removed from the lawsuit (Huff, E. A., 2010). Another ethical and social responsibility issue the company encountered, actually there are two environmental issues concerning the depletion of groundwater and polluting of water in India. Coca Cola operates 52 water intensive bottling plants in India using 3.8 liters of freshwater to generate a liter of carbonated drink. While in the Southern Indian village of Plachimada in Kerala state groundwater along with loca l wells dried up forcing residents to rely on water supplies trucked in daily by the government due to persistent droughts, and the company’s bottling plants. In the rural Indian state of Uttar Pradesh where farming is the primary industry the residents have been experiencing similar conditions, only the government is not supplying enough water for the crops. As a result of the groundwater depletion situations the business is not only responsible for the loss of livelihood and hunger for the many citizens across India, but the creation of thirst. In 2003, the other issues of polluted water were discovered near the Kerala and Uttar Pradesh bottling plants. Sludge containing high levels of cadmium, lead, and chromium was given to farmers as free fertilizer to tribal farmers who lived near the plants, but the need for fresh water was overlooked by Coca Cola. As a side note, an Indian nonprofit group tested 57 carbonated beverages made by both Coca Cola and Pepsi at 25 bottling plants were found to be contaminated with between three and five different pesticides (The Corporation, 2009). Although, the organization denied creating the problems, the Indian government ordered Coca Cola to shut down one of its $25 million plants. The organization then thought long and hard about its corporate social responsibility (and lost revenue); and decided to improve their business practices in the local communities, reduced the water usage by 34%, started rainwater harvesting, and returned substantial amounts of water to depleted aquifers. They also stopped distributing sludge, joined with the Indian government to develop additional solid waste disposal sites, and began treating the water used to make soft drinks with activated carbon filtration (The Corporation, 2009). Coca Cola conducted all of these improvements to regain the trust of the local communities and the Indian government. But, my question would be, why not practice these ethical and corporate responsibility policies from the beginning? As more and more organizations are utilizing the opportunity of transitioning into multinational operations, they will have to research how business is conducted, the local laws, as well as the government policies and operation methods of every host country they wish to operate in. Then they will have to incorporate and implement all of their ethical and corporate social responsibility they employ in their home country universally throughout the entire business operation. Creating a unified culture that will adhere to a high level of business behavior in all global operations, respecting all of the local workforces’ cultures and traditions, and eliminating the use of any unethical values or behaviors from home and abroad. References Huff, E. A. (2010, May, 22). Coca Cola’s Murderous Record of Anti-Union Activity Exposed Retrieved from http://www.naturalnews.com/028844_coca-cola_html. The Coca Cola Company (2014). Retrieved from http://www.coca-colacompany.com/our-company. The Corporation (2009). Ethical Issues Concerning Coca-Cola in India. Retrieved from http://imaginecorporation.blogspot.com/ethical-issues-concerning-cocacola-in.html Veracity, D. (2006). Coca-Cola, Human Rights and Child Labor Retrieved from http://www.naturalmatters.net/article.asp?article=1301&cat=219

Critically discuss arguments for and against financial liberalisation Essay

Critically discuss arguments for and against financial liberalisation - Essay Example At this time, Korea also underwent significant demographic changes, where the majority of its population started residing in urban areas. While demonstrating the Korean changes Chang (1999, 31) used the term ‘compressed modernity,’ thus, aptly summarising these rapid changes. The high growth phase that lasted for almost four decades finally came crashing down in 1997, owing to the rippling effects of the Asian financial crisis that took place at around the same time in 1997- 98. After this episode, the Korean government brought in many financial changes, and while continuing with intensified financial market liberalization it followed the various recommendations given by the IMF with aims to improve the situation. Since the applications of these reforms, IMF had touted Korea’s macroeconomic recovery as being highly successful in nature. This is evident in a letter by the IMF’s Managing Director’s letter praising Korea's successful reforms which claim s, "the close cooperation between Korea and the IMF over the last few years has been exemplary and in many respects serves as a model for other countries" (News Brief No. 01/82, 2001). A majority of the researches on Korea’s recovery after the Asian crises, had attributed it to the polices of financial liberalisation and open markets. ... l interests at work, that are emulating and interacting constantly with each other, and was a result of reforms brought in by the Korean government that kept on changing, while also following the financial norms created by the former dictatorial regime. In this article, in view of the South Korean economy, studies will focus on the basic query as to whether financial liberalisation is actually the primary reason behind any country’s economy growth. Discussion What is financial liberalisation: Financial liberalization pertains to the adoptions of different measures in order to remove or lessen the stringent state regulatory mechanisms, which tend to control the functioning of the various financial institutions, and monitor the instrumental and agent activities within the various segments of the country’s economic market. These measures can be of two types, as regards a country’s internal or external regulations (Ghosh and Chandrasekhar, 2003). While working toward s internal financial liberalization, certain typical measures are followed, that may vary in certain degrees from country to country, as per the requirements, which are listed below (Ghosh, 2005, 2-4): A major step towards internal financial liberalisation includes elimination or alleviation in the controls on the return rates and interest rates, as are charged by the various operating financial agents, primarily the banks. However, the main central bank still continues to monitor and regulate the rate structures by its own functions in the liberal market economy and also through the process of adjusting the discount rates, offered by the other financial institutions. in an economy that operates under financial liberalisation the ‘interest rate ceilings’ are very often removed, thus allowing stiff

Design Essay Example | Topics and Well Written Essays - 2000 words

Design - Essay Example This paper presents the introduction to cone calorimeter test, the experimental procedure for conducting the experiment, the test results obtained and finally the results obtained are evaluated and a conclusions is drawn based on the results. The name cone calorimeter was coined from the shape of truncated conical heater that was developed by Dr. Vytenis Babrauskas who used the equipment to irradiate a test specimen of size 100 mm by 100mm. most of the laboratory contain the FTT cone calorimeter as it is compact and easy to use. Exhaust system: It comprises of the hood, gas sampling ring probe and an exhaust fan which are manufactured from stainless steel. The flow can be controlled and the equipment also allows for orifice flow measurement. Split shutter mechanism: This system is used to protect the sample area before conducting the test. It ensures that the initial mass measurement is constant. The operator is given extra time before starting the test. The shutter system also prevents premature ignition of highly ignitable materials (Source: Johan, A. 2002. Cone Calorimeter –A Tool for Measuring Heat Release Rate. Finland: Abo Akademi process chemistry center. [Online]. Available at http://www.tut.fi/units/me/ener/IFRF/FinSweFlameDays09/4B/LindholmPaper.pdf . Accessed august 20, 2009. ) The oxygen consumption principle is used in the formulation of empirical observation in a cone calorimeter test. The underlying principle used stipulates that the heat released is directly proportional to the oxygen consumed. Measurement of the oxygen concentration at the exhaust duct and the volumetric flow rate of air give data that is used in the computation of the rate of oxygen consumption. The heat released in a cone calorimeter is given by; The main objectives for conducting this experiment are to determine the rate of heat

The Modern Sovereign Essay Example | Topics and Well Written Essays - 500 words

The Modern Sovereign - Essay Example Political legitimacy depends not on how a government came to power, but only on whether it can effectively protect those who have consented to obey it; political obligation ends when protection ceases." (1) The word covenant also means agreement or an arrangement and in the modern age such as now, it is more practical to look at Hobbes's theory and on how it can be related to the way people live and or survive. The word "sovereignty" can also be connected to an old word which we also call "colonialism." Cheedy Jaja from the University of Florida explained this in her paper. She stated that Hobbes' colonialism also refer to the Sovereign as the one responsible for the protection of the people or groups included in the covenant (who also submitted themselves under the power of the sovereign for the purpose of protection) also has the responsibility for the distribution of materials that can sustain life. This distribution of materials to the people under his power may not be sufficient. According to Hobbes, (also explained by Jaja) this may lead again to a battle for goods or materials (possessions).

The PLAN International Organization Activities Essay

The PLAN International Organization Activities - Essay Example The main strategy of the organization concerns rooting out of poverty in societies it works in the same. The organization has an independent working system whereby it does not rely on religious, governmental or political affiliation. The vision of PLAN regards attainment of a world whereby every child acquires his/her full potential and the society recognizes the dignity of its people. The organization has three fundamental missions. The articulation of the three missions pertains to enhancing the quality of life of children that are under depravity. This method unifies people across cultures and adds meaning to respective lives in three ways. To begin with, children and their respective communities should attain basic needs and enhance their abilities for participation and drawing benefits from their societies (PLAN, 2012). Additionally, PLAN organization aims to enhance relationships across people of various cultures and countries. This relates to its network of different communiti es. Additionally, the organization aims to promote children’s rights. The PLAN organization commits towards promoting children’s rights and pulling children out of poverty through eight core areas. To begin with, the organization commits to education. In this sense, it helps young people and children attain the knowledge and skills that are suitable for realizing full potential. The PLAN organization notes that education is a critical force of breaking the cycle of poverty. In this perspective, the organization trains educators on methods of child-friendly learning. It also helps in construction and rehabilitation in educational institutions. Every child possesses the entitlement of education. However, various obstacles bar children from accessing the same. The main obstacle of education pertains to high costs. Children also face the exclusion of language and cultural barriers. In addition, geographical remoteness and cases of special needs bar children from accessing education. The organization works by striving to clear these obstacles. It is recognizable that the PLAN organization works towards ensuring quality education. However, this begins from the attainment of basic education (PLAN, 2012). The PLAN’s educational strategy operates around three missions. The first mission regards helping in the attainment of a safe and child-friendly environment. Besides, it aims at enhancing the skills of teachers. Lastly, it has a goal of creating gender-sensitive education and culturally relevant educational environments (PLAN, 2012). The organization commits towards reaching children who have never been to school. In addition, it aims at reaching children who have dropped out of school. It is vital to note that the organization strives to enable girls to have access to quality education. In terms of health, the organization notes the recognition that every child has the entitlement towards a healthy start in life. The organization, especially, ac hieves the same by training professionals and communities in early childcare practices and general health care. The organization has a two-way focus. To begin with, it has the focus of preventing childhood illnesses. These diseases should be capable of prevention. This includes childhood illnesses such as malaria, malnutrition, and diarrhea. At the community level, the organization achieves its purpose by immunization, hygiene and child nutrition.  

Organic restaurant Term Paper Example | Topics and Well Written Essays - 1500 words

Organic restaurant - Term Paper Example As a means of gaining a competitive advantage in the market, the restaurant will employ professional nutritionists to facilitate menu planning. Apart from offering meals to the clients’, the restaurant will provide additional support services to their clients. The restaurants employees will supply nutritional information on food items delivered to their clients (Fullen 116). Health life will collaborate with health institutions in researching on the best diet to offer to the market. Additionally, the restaurant will assess the impacts that consumption of organic foods on the population. Market segmentation will equally constitute a strategy for use at health life restaurant. The restaurant will group their clients to meet the demands of special interest groups. For example, preparation of foods for vegetarians will be advantageous in catering for the special interest groups. The location of the facility in Hollywood will provides an opportunity of engaging in awareness campaigns. This will be achievable with the support of their celebrity clients who reside in Los Angeles. Operations at the restaurant will thrive because majority of the populations are aware of their nutritional needs. According to Fullen (111), employees and clients will play an integral role in influencing the choice of the corporate level strategies. The location of the restaurant will provide an opportunity to increase its publicity by targeting celebrity clients. The celebrities will assist in marketing the establishment as a restaurant that shows concern for people’s health. The restaurant will conduct operations differently from other restaurants. The management will equally focus on the needs of the market before coming up with the marketing strategies. The institution will employ analysts who will continuously monitor trends of the market before advising the management on the best